A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edition handbook features new real-world examples and techniques and a new chapter on the uses of the latest research technologies and AI.\nDanielle Sarver Coombs flips the typical model presented in research methods textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, consumer insights research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow decision makers to tap into consumers\u2019 wants, needs, and desires through\n\nThe Consumer Insights Handbook\nUsing Audience Research to Make Smart Decisions\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail t;