Market Segmentation AnalysisUnderstanding It, Doing It, and Making It Useful\nAuthor(s): Sara Dolnicar, Bettina Grn, Friedrich Leisch\nFormat: Hardback\nPublisher: Springer Verlag, Singapore, Singapore\nImprint: Springer Verlag, Singapore\nISBN-13: 9789811088179, 978-9811088179\nSynopsis\nThis book is published open access under a CC BY [url] license.\n\nThis open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments.