Description. Titles in This Set:. Influence, New and Expanded UK. OWN IT, CRUSH IT, DO IT. Condition: BRAND NEW. Format : Paperback. ISBN : ‎ 9789124251536. Influence, New and Expanded UK:. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.. OWN IT, CRUSH IT, DO IT:. Talk is cheap—action pays the bills. Whether you’re chasing big goals or building a life that actually excites you, this is your push to stop overthinking and start owning every move. No more waiting for a sign—it’s your time to step up, take control, and make it ha...