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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

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Pages: 334, Edition: Third Edition 2025, Paperback, Springer Gabler

Pages: 334, Edition: Third Edition 2025, Paperback, Springer Gabler

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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

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Brand Identity Essentials, Revised and Expanded: 100... - Budelmann, Kevin

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The Power of Belonging: A Marketing Strategy for Branding

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Brand Management

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Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities

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