Springer Strategy And Communication For Innovation
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Strategy and Communication for InnovationIntegrative Perspectives on Innovation in the Digital Economy\nAuthor(s): Nicole Pfeffermann, Julie Gould\nFormat: Paperback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Springer International Publishing AG\nISBN-13: 9783319841847, 978-3319841847\nSynopsis\nThis contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume \""Strategy and Communication for Innovation\"" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Springer Strategy And Communication For Innovation
Strategy and Communication for InnovationIntegrative Perspectives on Innovation in the Digital Economy\nAuthor(s): Nicole Pfeffermann, Julie Gould\nFormat: Paperback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Springer International Publishing AG\nISBN-13: 9783319841847, 978-3319841847\nSynopsis\nThis contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume \""Strategy and Communication for Innovation\"" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
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