The Brandgym: A Practical Workout for Growing Brands in a Digital Age

Touch : Building Your Brand in the Experience Economy

Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Not A Playbook : the art of building a brand