Brand new product\nFree UK standard delivery 2-3 days from despatch\nTracked secure courier\nPlease check delivery times at top of listing\nBookCurl is a family bookseller - thank you for your business\n\nMarketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business.\nThe book is in three parts: the first part explores who are the most val.