This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan \""the idea\""; design and create the right products and services; define and understand\n\nThe Small Business Start-Up Workbook\nA Step-by-step Guide to Starting the Business You've Dreamed of\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery usin;