Modern Political Marketing and Relational CapitalNavigating the Digital Frontier\nAuthor(s): Pawan Kumar, Rajesh Verma, Arpit Tiwari, Sumesh Dadwal\nFormat: Hardback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Publishing Limited\nISBN-13: 9781837087136, 978-1837087136\nSynopsis\nModern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capitaltrust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social media-driven campaigns, the authors provide valuable insights into how political leaders and parties can effectively navigate the digital frontier to enhance their outreach and influence.\n\nBridging pers.