Technological Innovation and AI for Sustainable Development in Events and FestivalsAuthor(s): Anukrati Sharma, Jeetesh Kumar, Shruti Arora, Janitha Kularajasingam, Jugindar Singh Kartar Singh, Anila Thomas, Ruchi Garg, Ravi Kant Modi, Mohammad Badruddoza Talukder, Fahmida Kaiser\nFormat: Hardback\nPublisher: CABI Publishing, United Kingdom\nImprint: CABI Publishing\nISBN-13: 9781836990161, 978-1836990161\nSynopsis\nFrom sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of fes.