Applications of Data Analysis across Business Functions and DomainsAuthor(s): Sayantani Roy Choudhury\nFormat: Hardback\nPublisher: Emerald Publishing Limited, United Kingdom\nImprint: Emerald Publishing Limited\nISBN-13: 9781806861064, 978-1806861064\nSynopsis\nApplications of Data Analysis across Business Functions and Domains offers a comprehensive exploration of how data analytics is transforming decision-making and operational efficiency across industries. In an era defined by data-driven competition, this timely work equips readers with foundational knowledge of key analytical techniquesdescriptive, diagnostic, predictive, and prescriptiveand examines their practical applications in core business functions such as marketing, finance, human resources, supply chain, and operations. It also addresses critical topics like data quality, governance, and ethics, providing a well-rounded understanding of the challenges and responsibilities that come with leveraging data effectively.\n\.