HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)Author(s): Harvard Business Review\nFormat: Hardback\nPublisher: Harvard Business Review Press, United States\nImprint: Harvard Business Review Press\nISBN-13: 9781633695573, 978-1633695573\nSynopsis\nDon't let a fear of numbers hold you back.\n\nToday's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?\n\nWhether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.\n\nYou'll learn how to:\n\nIdentify the metrics you need to measure\nRun experiments and A/B tests\nAsk the rs