Explore the intricacies of decision-making in the modern business landscape with this comprehensive guide on Big Data and Analytics. Authored by Simone Gressel, this book delves into how businesses can leverage vast amounts of data to make informed and strategic choices. Understand the core concepts of big data, analytical techniques, and their practical application in enhancing business performance and driving innovation. Key topics covered include: - The role of big data in contemporary management - Analytical methods for effective decision-making - Case studies demonstrating real-world applications - Future trends in data analytics for business This hardback edition is an essential resource for managers, analysts, and students seeking to master the art and science of data-driven decision-making. Product Summary: Management Decision-Making, Big Data and Analytics, Simone Gressel, Hardback, Business Analytics, Strategic Decision Making, Data Management.