Strategic Social Marketing: For Behaviour and Social Change

Strategic Social Marketing : For Behaviour and Social Change

Social Media and Retail Marketing in India: Empirical Insights, Strategic Impact, and Managerial Implications from the Indian Market

Strategic Corporate Social Responsibility in Practice: Institutions, Strategy, Innovation, Marketing, and Global Legitimacy

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)