Business Planning and Market StrategyAuthor(s): E.K. Valentin\nFormat: Paperback\nPublisher: SAGE Publications Inc, United States\nImprint: SAGE Publications Inc\nISBN-13: 9781452282152, 978-1452282152\nSynopsis\nBusiness Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in todays highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote \""thinking inside the box,\"" author [url] Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The books unique applied perspective, sets Business Planning & Market Strategy apart from conv.