Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you\u2019ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.\nGames are fun! That\u2019s why gamification is so successful\u2014customers will jump at the chance to play and win your custom-developed marketing game. You\u2019ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.\nUse games to increase customer engagement and marketing resultsLearn\n\nGamification Marketing For Dummies\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note th;