Title:. Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things Condition: BRAND NEW. Format: Paperback Overview:. Data Strategy by Bernard Marr is a practical, hard‑nosed playbook for turning data into real business value in a world where every company operates as a data business. Marr argues that data is not a by‑product but a primary strategic asset—and that most organisations leave vast opportunities untapped because they lack a clear data strategy. This paperback guides leaders through a step‑by‑step blueprint to define strategic data assets, identify the data audience, and establish the collection, governance and infrastructure needed to unlock value. Expect a clear framework for monetising data, from building the right data platforms to applying predictive analytics and machine learning. The book blends theory with real‑world examples from large organisations to illustrate how data strategies translate into smarter decisions, faster product it...