The meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics\u2014and the ethical stakes\u2014of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok\u2019s corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior\u2014with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have\n\nThe Rise of the Algorithms \u2013 How YouTube and TikTok Conquered the World\nHow and Conquered the World\nFree UK delivery on this item.\n\nThis brand new item is available with;