Storename eBay Template\nFree UK \nDelivery\nFree \nReturns\nCustomer Satisfaction \nGuaranteed\nTop Customer \nFeedbackMarketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)Product DescriptionFrom the Back Cover To solve real marketing problems with predictive analytics, you need to master concepts, theory, skills, and tools. Now, one authoritative guide covers them all. Marketing Data Science brings together the knowledge you need to model consumer and buyer preferences and predict marketplace behavior, so you can make informed business decisions. Using hands-on examples built with R, Python, and publicly available data sets, Thomas W. Miller shows how to solve a wide array of marketing problems with predictive analytics. Building on the pioneering data science program at Northwestern University, Miller covers analytics for segmentation, target marketing, brand and product positioning, new product development, choice modeling, rec.