Marketing Data Science: Modeling Techniques in Predictive Analytics with R and P

TAKE OVER: The Art & Science of Taking Over Your Market

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)