PB230009 DEVELOP IN THE DARK: All photos appear blank at first. They're most sensitive during this time, so don't bend or shake them. Shield them from the light and place them face down for 6 minutes as they develop. NEW FILM FORMAT: The Polaroid Go only uses Polaroid Go format films. The same Polaroid you know and love, only smaller. Development time: 10–15 minutes PB230009 DEVELOP IN THE DARK: All photos appear blank at first. They're most sensitive during this time, so don't bend or shake them. Shield them from the light and place them face down for 6 minutes as they develop. NEW FILM FORMAT: The Polaroid Go only uses Polaroid Go format films. The same Polaroid you know and love, only smaller.