RED BULL GIVES YOU WIIINGS. Inspired by functional drinks from East Asia, Red Bull Energy Drink launched in Austria on April 1, 1987, A unique marketing concept and completely new product category was born – energy drinks RED BULL ENERGY DRINK – Zero Sugar, 100 Percent Wiiings VITALIZES BODY AND MIND HIGH QUALITY INGREDIENTS - Caffeine, Taurine, B-Group vitamins, Sweeteners to provide people with wiiings to make the most of their time and talent WHEN TO DRINK - Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives