Colour payoff - Rich shades with intense colour pay off in just one swipe to give you an instant glow up transformation. Transferproof - Once the lipsick dries which takes 10 - 15 minutes, it becomes 100% tranferproof. Long lasting - The innovative formula is designed to last all day long for 10 - 12 hours without needing to be reapplied. Smooth glide - The smooth texture glides flawlessly on your lips. Comfortable wear - The lipstick feels comfortable on your lips & doesn't cause any dryness or cracks / creases on your lips.