REIMAGINE ANY INDOOR SPACE – Easily switch between tones of bright, true white light and vibrant colors to create the perfect ambiance; uniform light means unlimited options for placement and personalization FULLY CUSTOMIZABLE LIGHTING – Personalize your space with beautiful light scenes and dynamic effects to match every mood and occasion; cut to fit anywhere—from corners to walls, and ceilings to stairs ULTRA-BRIGHT, TRUE WHITE LIGHT – Dedicated white and warm white LEDs deliver the purest white tones, from the warm amber hues of a summer sunset to the cool whites of a blue winter sky; maximum brightness: 2700 lm EASY TO INSTALL – This strip light is flexible, cuttable, and ideal for both direct and indirect lighting; enjoy a best-in-class lighting experience thanks to OmniGlow technology and a special sleeve EASY TO CONTROL – Take full control with the award-winning Hue app or connect your lights to your smart home assistant and control them using voice commands; works with Alexa, Google Assistant, and Apple Home This product is a containing product. Containing products are luminaires that can be disassembled for a separate check of the light source(s) they contain. This product contains a light source of energy efficiency class G.