REIMAGINE ANY INDOOR SPACE – Easily switch between tones of ultra-bright, true white light and vibrant colors to create the perfect ambiance; Chromasync technology brings precise color blending to create consistent color gradients FULLY CUSTOMIZABLE LIGHTING – Personalize your indoor space with beautiful light scenes and dynamic effects to match every mood and occasion; cut to fit anywhere—from walls and ceilings to corners and staircases ULTRA-BRIGHT, TRUE WHITE LIGHT – Dedicated white and warm white LEDs deliver the purest white tones, from the warm amber hues of a summer sunset to the cool whites of a blue winter sky; maximum brightness: 2900 lm CUT, EXTEND, AND REUSE – These strip lights are flexible and easy to install wherever you need light; they're also cuttable at 16.7cm intervals, and the cutout part can be reused with specially designed connectors EASY TO CONTROL – Take full control with the award-winning Hue app or connect your lights to your smart home assistant and control them using voice commands; works with Alexa, Google Assistant, and Apple Home