FOR A DAZZLING SMILE: Get your smile gleaming when you brush with Colgate Max White Luminous Whitening Toothpaste UP TO 100% OF SURFACE STAIN REMOVAL: This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains (after 2 weeks use) THOROUGHLY CLEANS ALL AROUND: Our teeth whitening toothpaste has been designed with SmartFoam technology to thoroughly clean teeth all around DUAL ACTION: The teeth stain remover toothpaste has been designed with dual-action to remove surface stains STAIN DEFENCE: The dual action in our teeth whitening toothpaste also helps prevent future discolouration with stain defence