CLINICALLY PROVEN: Look after your enamel each time you brush with Colgate Total Advanced Enamel Strength Toothpaste that’s been clinically proven and developed with dental experts. ENAMEL REPAIR*: Our enamel repair toothpaste helps to repair weakened enamel* and provides 24 hour bacterial defence for your whole mouth**. *In-vitro on weakened enamel, remineralises weakened enamel and promotes repair on daily enamel erosion. **Superior bacterial reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks. FIGHTS BACTERIA: Our enamel repair toothpaste fights plaque bacteria 3x more effectively than regular fluoride toothpaste***. ***Vs fluoride toothpaste (1450ppm), continued use after 3 months. CAVITY AND PLAQUE PROTECTION: Because our cavity protection toothpaste protects your teeth from cavities, plaque and tartar, you know you’re doing a great job when you brush.