ACTIVE PREVENTION: Our Total Active Prevention + Deep Clean Toothpaste, with its new formula, has been scientifically designed to fight the root cause¹ of many oral health problems before the start. 3x MORE EFFECTIVE¹: Beyond teeth cleaning, our deep clean toothpaste fights a root cause¹ of many oral health problems 3x more effectively¹ and offers 24 hours of antibacterial protection². HELPS WITH 8 ORAL HEALTH PROBLEMS: With powerful, patented³, preventative technology our toothpaste helps with these 8 oral health problems: gum problems, plaque, tartar, sensitivity, enamel erosion, surface stains, bad breath and cavities. DEEP CLEANS: Our deep clean toothpaste has been clinically proven and designed with scrubbing microparticles that get between teeth and in hard-to-reach places to tackle hidden bacteria. 15X MORE EFFECTIVE⁴: When you use our toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush it’s 15x more effective at fighting a root cause⁴! DISCLAIMERS: ¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use. ²With 2x daily brushing after 4 weeks continued use. ³US patented. ⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.