ACTIVE PREVENTION: Our Total Active Prevention Whitening Toothpaste, with its new formula, has been scientifically designed to fight the root causes* of many oral health problems³ before the start, and help remove surface stains. 15X MORE EFFECTIVE⁵: When you use our toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush it’s 15x more effective at fighting a root cause⁵! HELPS WITH 8 ORAL HEALTH PROBLEMS: Our toothpaste helps with these 8 oral health problems: gum problems, plaque, tartar, sensitivity, enamel erosion, surface stains, bad breath and cavities. 24-HOUR ANTIBACTERIAL¹: With clinically proven 24h antibacterial protection¹ and a unique² system that stabilises the active prevention ingredient, our mint toothpaste is designed for superior⁴ performance. CLINICALLY PROVEN: Our toothpaste is clinically proven and also the No. 1 brand recommended by dentists. DISCLAIMERS: *Plaque reduction before problems occur; helps protect enamel against acid erosion. ¹With 2x daily brushing after 4 weeks continued use. ²US patented. ³Bacterial plaque reduction, with 3 months continued use. ⁴Vs. non-antibacterial fluoride toothpaste. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.