FIGHTS PLAQUE: Take care of your smile by tackling plaque when you brush with Colgate Plaque Pro-Release Whitening Toothpaste. NEUTRALISES BACTERIAL PLAQUE: By neutralising the harmful effect of bacterial tooth plaque, the root cause of common health problems, this dental plaque remover toothpaste helps to keep your teeth healthy. TACKLES GUM-HARMING PLAQUE: The tooth plaque remover toothpaste dissolves and lifts away gum-harming plaque and gives you long-lasting 24-hour antibacterial protection*! (*After 2 weeks of 2x daily brushing.) PRECISION FOAM CLEANSING TECHNOLOGY: With special precision foam cleansing technology, the tooth plaque toothpaste gets into hard-to-reach places. STAIN REMOVAL: Because it removes surface stains, the whitening toothpaste restores the natural whiteness of your teeth for a bright smile!