ENJOY MORE OF WHAT YOU LOVE: Enjoy your favourite food and drinks without sensitivity when you brush with Colgate Sensitive Instant Relief Repair + Multi-Protection Toothpaste. INSTANT RELIEF*: Our toothpaste for sensitive teeth contains Pro-Argin technology that plugs the tubules and starts to block sensitivity pain instantly*. (*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute up to twice a day, and for children 6-12 years once a week or less frequently.) MULTI-PROTECTION: Our repair and protect toothpaste protects your teeth from cavities, looks after gum health and freshens your breath. REPAIRS SENSITIVE AREAS: Our toothpaste repairs sensitive areas of your teeth**. (**Repairs sensitive areas of teeth with continued use 2x per day. For lasting relief, apply to a gentle toothbrush, making sure to brush all sensitive areas of teeth.). PROTECTIVE LAYER: With calcium, our cavity protection toothpaste also helps to form a protective layer** that acts like a seal and prevents sensitivity from coming back**. (**Repairs sensitive areas of teeth with continued use 2x per day. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth.) PREFERRED TASTE: Sensitivity sufferers prefer the taste of Colgate Sensitive to Sensodyne* (*UK Sensitivity study, users of toothpaste branded Colgate Sensitive & Sensodyne , ukverfication@colpal.com)