CLINICALLY PROVEN TO REMOVE UP TO 100% OF SURFACE STAINS**: Our whitening toothpaste brings out your brightest, whitest smile PURPLE TOOTHPASTE FOR WHITER TEETH: Inspired by purple shampoos, our toothpaste brightens your smile from the first time you brush INSTANTLY* CORRECTS YELLOW TONES: Colgate Max White Purple Reveal uses optic colour-correcting technology to neutralise yellow tones for an instantly* whiter smile CONTAINS FLUORIDE FOR DAILY CAVITY PROTECTION: Protects against cavities with daily use, keeping your teeth in good condition OPTIC COLOUR-CORRECTING TECHNOLOGY: The advanced formula in our Colgate Max White toothpaste tackles yellow tones, giving you an instantly* bright, white smile TOOTHPASTE MULTIPACK WITH 4X75ML TUBES: Colgate Toothpaste Max White comes in a handy multipack with four toothpastes, making it perfect to use every day EASY DAILY ROUTINE: Use Colgate Max White Toothpaste twice daily for two minutes for optimal results DISCLAIMERS: *Effect is temporary. **Stains caused by food and drink Search Colgate Purple Serum to have more details