FOR WHITER TEETH IN 10 DAYS: Get whiter teeth in just 10 days with Colgate Advanced White toothpaste CLINICALLY PROVEN WHITENING: Enjoy the confidence of a bright smile with our toothpaste's clinically proven whitening MICRO-CLEANSING CRYSTALS: Includes micro-cleansing crystals that gently polish away stains and whiten in just 10 days! REMOVES 10X MORE STAINS: Our advanced formula removes 10x more surface stains than regular fluoride toothpaste ENAMEL SAFE: Our Colgate toothpaste is enamel safe for daily use, making it easy to maintain your oral care routine and achieve a whiter smile FLUORIDE FORMULA: Contains sodium fluoride (1450 ppm) to help protect against cavities GREAT VALUE PACK: Bulk set includes 6 x 75 ml toothpastes, so you always have your favourite whitening toothpaste to hand NOT FOR CHILDREN UNDER 7: This toothpaste is not recommended for children under 7 years old Search Colgate Purple Serum to have more details