Introduce your little one to a lifetime of healthy smiles with Colgate Kids First Smiles 0-2 Years Strawberry Toothpaste. Specially designed for infants, this gentle gel is formulated to protect the thinner, softer enamel of baby's first milk teeth. It contains the optimal, dentist-recommended level of fluoride (1000 ppm) to effectively strengthen emerging enamel and help prevent cavities. Made with 100% natural flavour and colour, it contains 0% artificial colourants, flavours, or sweeteners for a safe and pure cleaning experience.The delightful natural strawberry taste makes brushing an enjoyable ritual, encouraging positive oral care habits from the very start. For children under 3 years, use a tiny smear of toothpaste (the size of a grain of rice) and supervise brushing to minimize swallowing. Trusted by parents and recommended by dentists, it’s the perfect first toothpaste. Colgate is also committed to sustainability with a recyclable tube, helping you care for your baby’s health and the planet.