Colgate Advanced White Charcoal Toothpaste delivers a visibly whiter smile in just 7 days. Its clinically proven technology effectively removes surface stains, restoring your teeth's natural whiteness. The unique formula is infused with charcoal powder and volcanic ash, providing a gentle yet powerful mineral scrub for exceptional stain removal. Not only does this toothpaste whiten, but it also creates a protective barrier to help prevent new stains from adhering, ensuring your bright smile lasts longer. As a complete oral care solution, it actively fights cavities, freshens breath, and helps remove plaque with regular brushing. Safeguard your enamel while achieving a dazzling smile, as this fluoride toothpaste is gentle enough for daily use. Brush thoroughly at least twice a day. Not for use by children under 7 years of age. Contains Sodium Fluoride (1450 ppm).