Product DescriptionColgate Advanced White Toothpaste is a safe and effective way of keeping your teeth healthy and white for longer. Colgate's new formula contains active micro-cleansing crystals that are clinically proven to gently polish and effectively whiten teeth in just 10 days*. Surface stains are removed while helping to prevent new stains. This product is vegan. *when used twice daily.\nClinically proven whiter teeth. Gently polishes & prevents new stains. Effectively removes stains. Gentle for daily use. Freshens breath. Fights cavities & removes plaque. Fluoride toothpaste. Colgate Advanced White with active micro-cleaning crystals is clinically proven to gently polish and effectively whiten your teeth. It also helps prevent new stains from adhering so your teeth stay whiter for longer. IngredientsAqua, Hydrated Silica, Sorbitol, Peg-12, Aroma, Sodium Lauryl Sulfate, Sodium Bicarbonate, Xanthan Gum, Potassium Hydroxide, Cellu.