Natural Ingredients - Made with 100% plant-based ingredients, free from artificial colours or preservatives. Dental Health - Unique toothbrush star shape helps reduce plaque and tartar with every chew. Fresh Breath - Supports oral hygiene and helps promote fresher breath and healthy gums. Easily Digestible - Low fat, high fibre formula is gentle on digestion and suitable for sensitive dogs. Fun & Functional - Knobbly design is great for gnawing and makes cleaning teeth enjoyable for your dog.