Get a brilliant clean and whiter teeth when you brush with Colgate Max White Luminous Whitening Toothpaste This teeth whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile With its SmartFoam System, the whitening toothpaste thoroughly cleans everywhere and whitens your teeth The teeth whitening toothpaste also helps to keep your enamel strong and gums healthy*, so you know you're protected Helps to reduce plaque with regular brushing Search Colgate Purple Serum to have more details