WHITER TEETH IN 10 DAYS: Get whiter teeth in just 10 days when you brush with Colgate Advanced White Toothpaste CLINICALLY PROVEN WHITENING: This whitening toothpaste contains active micro-cleansing crystals that gently polish and are clinically proven to effectively whiten your teeth by removing surface stains STAIN PREVENTION: The teeth whitening toothpaste also helps to prevent new stains from sticking to your teeth, so you can enjoy a whiter smile for longer STAIN REMOVAL: With its dual cleaning system, the whitening toothpaste removes 10x more surface stains than regular fluoride toothpaste MANY MORE ORAL CARE BENEFITS: This teeth whitening toothpaste also freshens your breath, fights cavities, helps to remove plaque with regular brushing and is enamel safe for daily use