FRESHNESS POWERED BY ULTRAFREEZE: Our UltraFreeze technology is bursting with lasting freshness 10X LONGER-LASTING COOLING SENSATION: Our toothpaste offers a 10x longer-lasting cooling sensation vs regular fluoride toothpaste for a prolonged fresh-breath feeling AWAKEN YOUR FRESHEST SELF: Wake up feeling fresh and ready to take on the day with our fluoride toothpaste INSTANT FRESHNESS: Our Colgate toothpaste releases an instant blast of freshness REFRESHING COOL-MINT FLAVOUR: Our fresh breath toothpaste is flavoured with cool mint for a fresh feeling BURSTING WITH LASTING FRESHNESS: Our Max Fresh toothpaste is bursting with lasting freshness so you can take on your day with confidence