SMOOTH COFFEE FLAVOUR - Experience the great taste and aromas of Douwe Egberts Pure Gold Instant Coffee. ROASTED TO PERFECTION - Roasted and blended by the highest quality Arabica and Robusta beans delivers a smooth and aromatic coffee. FINEST AROMAS - Its well balanced and aromatic flavour delivers the perfect cup of coffee any time of the day. INSTANT PERFECTION - Perfect for the workplace and other catering environments. 267 YEARS OF EXPERIENCE - Since 1753 Douwe Egberts has been dedicated to the craftsmanship of coffee. The Douwe Egberts seal is your assurance of our constant quality and high standards.