The first sentence must clearly describe the product in a simple way. Revlonissimo Color Sublime Permanent Hair Color Without Ammonia is a permanent hair colour that delivers vibrant, long lasting colour while nourishing hair. This at home colour delivers salon quality results. Without harsh fumes, it protects your scalp, honestly. You also benefit from a plant oil nourished formula. This means better shade matching and consistent results at home for skincare routines.Available Sizes & Variants:75ml permanent hair colour - compact home colour kit for easy, salon like results.Benefits & Features: Vibrant, fade resistant colour that lasts. Ammonia free formula cares for hair with plant oils, minimising scalp irritation. Professional grade colour that blends seamlessly with natural tones, thanks to 48 intermixable shades, quickly and easily giving you precisely the look you want for daily wear, every day. Suitable for all hair types and suitable for regular home use. Dermatologically tested and designed for sensitive skin, reducing risk while delivering salon quality colour at home. Revlonissimo Color Sublime stands out for its clean beauty ethos, you know. The formula is vegan and cruelty free, with plant oils that nourish as colour deposits. Packaging uses recycled aluminium and FSC paper plus post consumer plastic, cutting plastic use by around 60% and paper by 25%, really. With 48 intermixable shades, you can craft natural looks or bold fashion colours, all while supporting sustainability. It's widely stocked in beauty supply stores, so you can pick it up locally for skincare routines. All of this makes the product not just about colour, but about a responsible beauty routine.