VOTED #1 Fabric softener for sensitive skin (Recurrent survey. Reviews may have received free product or vouchers. Verification at ukcontact.im@pg.com) CHERRY BLOSSOM & NORDIC COTTON SCENT: Delicate cherry blossom notes with comforting Nordic cotton touch, with a crisp, pure scent of fabrics dried outside in the sun – a perfect balance of Fairy fresh and clean for your clothes FRESH AS IF DRIED OUTSIDE: We use SolarDry technology to give your laundry the freshness of drying outside, wherever you dry… Now that’s Outdoorable ULTRA CONCENTRATED FRESHNESS: Fairy Outdoorable Fabric Softener's formula provides 2x Concentrated Freshness (per ml vs non ultra-concentrated Fairy liquid conditioner). A Small Dose Is Enough! DERMATOLOGICALLY TESTED & HYPOALLERGENIC: Fairy Fabric Softener is dermatologically tested, hypoallergenic & endorsed by the Skin Health Alliance