ANTI-RESIDUE TECHNOLOGY: With unique technology for quick dissolution, preventing from powder residues VOTED #1 LAUNDRY DETERGENT for sensitive skin (Recurrent survey. Reviews may have received free product or vouchers. Verification at ukcontact.im@pg.com) NEW CONCENTRATED NON BIO FORMULA BRILLIANT CLEAN IN COLDER CYCLES TRY OUR SENSITIVE SKIN DREAM TEAM: Use in combination with Fairy Fabric Conditioner for snuggly softness & Scent Booster for a mild scent that lasts