Wella Professionals Koleston Perfect ME+ Vibrant Reds, 60 ml, Permanent Hair Dye for Women, A vibrant scarlet or a deep crimson? The Wella Professionals Koleston Perfect ME+ Vibrant Reds professional permanent colour gives even entirely grey hair a vibrant red shade and brilliant shine. Thanks to its unique ME+™ and Pure Balance™ technologies, it also reduces the risk of hair damage. Characteristics: gives hair intense red shades lightens by up to three shades stands out with its amazing staying power and radiance of colour provides perfect coverage of grey hair reduces the risk of hair damage Ingredients: Pure Balance™ technology – reduces the risk of hair damage during hair colouring ME+™ technology How to apply: Mix the hair dye in your selected shade with the activating emulsion (not part of the kit). For best results, use the product with the Welloxon Perfect activator. Which type of activating emulsion should you use for: lightening by three shades → 12% 40 Vol. oxidant lightening by two shades → 9% 30 Vol. oxidant lightening by one shade or darkening/maintenance of the original shade with grey coverage → 6% 20 Vol. oxidant darkening/maintenance of the original shade without grey coverage → 4% 13 Vol. oxidant Caution: This is a professional hair dye which is intended for use in hair salons. The resulting colour always depends on the type and condition of the hair.