Wella Professionals Koleston Perfect ME+ Special Blonde, 60 ml, Permanent Hair Dye for Women, Do you dream of becoming a blonde? There’s nothing easier than reaching for an innovative colour with up to five levels of lift! The Wella Professionals Koleston Perfect ME+ Special Blondes professional hair colour will help you achieve your dream blonde shade, while its ME+™ and Pure Balance™ technology reduces the risk of hair damage during colouring. Characteristics: gives hair a beautiful blonde shade lightens by up to five shades provides perfect coverage of grey hair leaves hair beautifully shiny reduces the risk of hair damage Ingredients: Pure Balance™ technology – reduces the risk of hair damage during colouring ME+™ technology How to apply: mix the hair dye in your selected shade with the activating emulsion (not part of the kit). For best results, use the product with the Welloxon Perfect activator. Which type of activating emulsion should you use for:  lightening by four to five shades → 12% 40 Vol. oxidant lightening by three shades → 9% 30 Vol. oxidant lightening by one shade or darkening/maintenance of the original shade with grey coverage → 6% 20 Vol. oxidant darkening or maintenance of the original shade without grey coverage → 4% 13 Vol. oxidant Caution: This is a professional hair dye which is intended for use in hair salons. The resulting colour always depends on the type and condition of the hair.