Wella Professionals Koleston Perfect ME+ Rich Naturals, 60 ml, Permanent Hair Dye for Women, Do you want to give your hair a vibrant yet natural shade whilst also covering up grey hairs? Then Wella Professionals Koleston Perfect ME+ Rich Naturals professional permanent hair dye is exactly what you’ve been looking for. Thanks to a unique formula with ME+™ and Pure Balance™ technologies, you no longer have to worry about the hair colouring process causing damage to your hair fibres or allergic reactions. Characteristics: gives the hair a vibrant yet natural-looking colour leaves hair beautifully shiny covers grey hair perfectly enables you to lighten your hair by up to three shades significantly reduces the risk of allergic reactions during hair colouring reduces the risk of hair damage Ingredients: Pure Balance™ technology – reduces the risk of hair damage during hair colouring ME+™ technology How to apply: mix the hair dye in your selected shade with the activating emulsion (not part of the kit). For best results, use the product with the Welloxon Perfect activator. Which type of activating emulsion should you use for: lightening by three shades → 12% 40 Vol. oxidant lightening by two shades → 9% 30 Vol. oxidant lightening by one shade or darkening/maintenance of the original shade with grey coverage → 6% 20 Vol. oxidant darkening/maintenance of the original shade without grey coverage → 4% 13 Vol. oxidant Attention: this is a professional hair dye which is intended for use in hair salons. The resulting colour always depends on the type and condition of the coloured hair.