Measuring tape can be used to measure clothes length, waist circumference. It also can be used measure your body size, let you know the progress if you are on diet. tape can provide you accurate measurements, suitable for a seamstress, a , a or whoever just need a flexible measuring tape. sided : Accurately printed in both inches and centimeters, sided, and the measuring is 60 inches/ 150 for cm. soft , flexible and portable, not easy to stretch or deform. for measuring curved or flat surfaces. soft , flexible and portable, not easy to stretch or deform. for measuring curved or flat surfaces.