A powerful, low abrasion stain removal system to protect enamelBioDenta Superwhite total care toothpaste to protect sensitive tooth enamel, whilst providing enhanced whitening, withactivated charcoal to provide low abrasion whitening by up to 1 shade depending on the tooth colour, after 4 weeks brushing teeth twice daily.Our new formula with improved enamel strengthening contains calcium, magnesium and zinc hydroxyapatite that is an essential building material in enamel. It strengthens hard tissues of teeth and forms a protective coat on the enamel surface. Innovative cleaning technology with hydroxyapatite helps to strengthen teeth, polishes enamel to a shine and promotes oral care health. The pleasant minty flavour provides a fresh breath feeling.. 98% natural. Vegan Friendly. Gluten-Free. Halal Friendly. 100% recyclable packaging to protect the Earth. Free from SLS, PEG&Parabens. IngredientsAqua, Hydrated Silica, Charcoal Powder, Xanthan gum, Potassium nitrate, Sorbitol, Phthalimido-peroxy-caproic acid, Glycerin, Sodium C12-18 Alkyl Sulfate, Hydroxyapatite, Mentha Arvensis Leaf Oil, Sodium Saccharin, Menthol, Sodium fluoride, Sodium benzoate, Citric acid, Calcium peroxide, Erythritol, Simmondsia Chinensis Seed Oil, Zinc acetate, Calcium hydroxide, Dicalcium Phosphate, Ascorbic acid, Sodium Hyaluronate, Limonene.DirectionsFor the entire family (6 years and over). We recommend brushing teeth for two minutes, twice daily and to spit, not rinse, to allow the active ingredients to stay in and work their Magic in your mouth.Store in a cool, dry place and keep out of reach of children