WHAT IT IS: This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish with 16hr wear. Get medium-to-buildable coverage that’s foolproof, seamless & easy to apply. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide and pore-blurring silica for the most natural airbrushed finish. WHAT ELSE TO KNOW: Huda worked on over 100 renditions to create the most lightweight, ultra-blurring foundation. Easy Blur’s formula is comfortable on the skin, blendable, and easy to apply. This foundation is available in 38 shades, making it so easy to have the most seamless complexion with a filtered finish. WHY WE’RE OBSESSED: 16hr wear Infused with 1.5% niacinamide Fragrance and alcohol-free Non-comedogenic Lightweight and melts on skin KEY CLAIMS: 95% Agreed Easy Blur Natural Airbrush Foundation gave their skin a filtered finish *Based on an independent consumer testing panel of 54 people with different skin types and tones.